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What: Sonia Kashuk’s Sheer Magic Mineral Face Palette, set to launch in November at Target.
What the fashion heads say: This, from Women’s Wear Daily: “Despite a market saturated with mineral makeup lines, makeup artist Sonia Kashuk is entering the category this fall with a Sheer Magic Mineral Face Palette. Similar to last year’s Solid Fragrance Palette, Kashuk’s goal was to create something simple for consumers to use.”
What I say: Can’t wait. Mineral make-up lines may be everywhere, but we’re always open to a quality product that’s affordable, easy to use, and easy to find at one of our favorite budget haunts, Target. Good concealer, blush, and foundation are hard to come by, and – even better – the color coordinating has been done for us. For a trio retailing at $14.99, we say it’s worth a closer look.