Some Estee Lauder Cosmetics May Get Real Cheap Soon

What: Estee Lauder will be shuttering its Prescriptives beauty line by the time 2010 rolls around. The reason – clearly – is the recession, as Estee Lauder (wisely) has decided to reallocate funds to other more profitable lines. They’ll continue selling Prescriptives products until everything’s all gone, but the favored Calyx fragrance will still be sold at retailers for the foreseeable future. No one’s officially said it yet…but we’re guessing prices may go down because of all of this.

What Estee Lauder Says:

You may have recently heard that Prescriptives has made the difficult decision to close its retail counters globally, effective January 31, 2010. You can continue to purchase your favorite Prescriptives products here at www.prescriptives.com for US shipping while inventory lasts.

What We Say: If you’re a fan of Prescriptives, make sure to stock up on your favorite items before they’re gone. If you already buy Prescrives cosmetics, you may like this deal, which entitles you to five free products if you spend $32.50 or more. Although $32.50 is rather specific…guess they’re making you buy that extra lip stick just to make the grade.

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Comments

  1. beth says

    excuse me?  “the reason – clearly – is the recession” 

    i love your blog, but you CLEARLY have NO idea what you are talking about.  the recession is not the main reason behind this.  I am a long time user of many of the EL company product lines, including MAC, clinique, bobbi brown, and prescriptives. prescriptives has been making custom blended foundations and concealers that many people turn to when they lack matches and their mineral makeup is the only one not to break me out.

    the reason obviously lies in the way that estee lauder managed the line in the first place,  not in this recession.  the recession might have woken up EL to the fact that they managed this line poorly, but is not the main reason prescriptives is done. 

    everyone knows EL, and MAC, and clinique; those are the three main brands this company pushes.  prescriptives is one of the lines they gave less publicity to and less hype to.  you know that MAC has bright trendy colors and clinique neutrals and good skincare; but prescriptives was often neglected, like a redheaded stepchild if you will. 

    its sad, im on the hunt for a new foundation; but please know it was not *gasp* the recession! that led to this.

  2. beth says

    also, “prices may go down because of this”

    maybe you didnt notice that clinique’s prices went up about a month ago in “this recession” too.

    really now…

  3. Rosie says

    I definitely agree with the comment above that Estee Lauder has always done a terrible job at marketing and positioning the Prescriptives brand. If they had done much better brand management, this would not be happening, most likely. Who is the Prescriptives customer? I think if you know the brand you know why you like it, but it does little to draw people in.

    While they may be giving a gift, it seems unlikely they will lower prices much because there will be so much increased demand. Perhaps now is the time to stock up for all you eBay sellers!

  4. Amy Bratt says

    I agree with the previous emails. Im a beauty writer and I worked for Estee Lauder for a couple of years. They pour money into the breadwinners in that company and Prescriptives did not get the marketing dollars that perhaps it deserved. I personally thought they made some great products. It’s a shame.

  5. Rochelle says

    I think the point of the article is that they are letting us know that Prescriptives IS closing, which I wouldn’t have heard unless I subscribed to this newsletter, not WHY they are shutting down. I loved Prescriptives in the heyday/Eighties, they had the nude line, think Cindy, Linda, Naomi, etc. The point is, stock up!  Check it out on EL’s website:  http://www.prescriptives.com/customerservice/cust_serv_about_px.tmpl

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