SkinCare CO Thinks You Should Worry About Wrinkles

What: Skincare products that promise to turn back the hands of time are nothing new. And thanks to our indoctrinated obsession with looking as young as humanly possible, they’ll be around for a long time. But how legit are they? A French skincare company, Clarins, thinks that today’s modern young woman (between the age of 25 and 35) should start worrying about wrinkles now, not later. The earlier they use anti-aging creams, the better. (Apparently.) So they’re hopping on a newish trend: marketing anti-aging products to 20 and 30 somethings.

What They Say:

“Stress, lack of sleep and a very active life can modify some specific parts of the skin and create early wrinkles on young women,” said Lionel de Benetti, managing director of Clarins Laboratories in Pontoise, France.

What We Say: We’re just not all that sold on the concept that a $54 (ouch) tub of cream can reverse or prevent the inevitable – fine lines and wrinkles. We think staying out of the sun, minimizing stress, and having a healthy diet are probably much more effective (and affordable) than slathering the latest miracle cream onto your face.

Are you in your 20s or 30s – do you use anti-aging creams and lotions already? What’s your take on it all?