SkinCare CO Thinks You Should Worry About Wrinkles

What: Skincare products that promise to turn back the hands of time are nothing new. And thanks to our indoctrinated obsession with looking as young as humanly possible, they’ll be around for a long time. But how legit are they? A French skincare company, Clarins, thinks that today’s modern young woman (between the age of 25 and 35) should start worrying about wrinkles now, not later. The earlier they use anti-aging creams, the better. (Apparently.) So they’re hopping on a newish trend: marketing anti-aging products to 20 and 30 somethings.

What They Say:

“Stress, lack of sleep and a very active life can modify some specific parts of the skin and create early wrinkles on young women,” said Lionel de Benetti, managing director of Clarins Laboratories in Pontoise, France.

What We Say: We’re just not all that sold on the concept that a $54 (ouch) tub of cream can reverse or prevent the inevitable – fine lines and wrinkles. We think staying out of the sun, minimizing stress, and having a healthy diet are probably much more effective (and affordable) than slathering the latest miracle cream onto your face.

Are you in your 20s or 30s – do you use anti-aging creams and lotions already? What’s your take on it all?

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Comments

  1. bellbottomz says

    I’ve been using products like these since my twenties and honestly, I haven’t found a ‘miracle cream’ yet.  Nothing can stop the hands of time.

  2. kitten27 says

    You know, I just try to keep direct sunlight off my face as much as possible.  But I do get lax about sunscreen.  Que sera, sera.

  3. KArcher says

    I am 28 and have been using an anti-aging line that I absolutely love. I have only been using it for about a month and a half but my skin looks better now than when I was 19 or 20. The skin around my eyes has tightened and my face overall is clear and blemish-free. The first two weeks it looked like I had a skin disease, but as everything gradually peeled away the skin underneath looked amazing and now it glows and is amazing. So I am a firm believer in taking care of my skin now rather than later.

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