What: Is Skechers planning world domination? It’s already on our feet, and now it’s moving onto our heads… with a new eyewear line, set to launch spring 2010. Skechers is pairing up with Viva International Group, the company responsible for the eyewear lines of Guess, Candie’s, and Tommy Hilfiger.
What They Say:
“We understand what an incredible opportunity it is to showcase the first SKECHERS eyewear collection. The unique trend appeal of the SKECHERS brand allows Viva to instill design detailing into every facet of the frame, delivering a diversified collection for the entire family.