Based on these pictures, the clothes look very “vera wang.” This looks similar to her ready to wear collection which features a lot of layered looks, which apparently vera herself wears. I’ll be interested to check it out.

Very urban, very cool. I love that shade of gray for fall!

i love it! i can’t wait until this debuts!

I’m anxious to check this out in person! I really like those two purses in the pictures.

I know this seems like an odd confession, but I’m almost as sick of high-end designers making lines for lower priced markets. (What is the technical name for doing that?)It’s almost like the whole celebrity clothing line trend. I don’t think most designers are doing it because they have a higher calling to clothe the masses. It’s just a self-marketing ploy and a way to make more money for themselves. Call me when Gucci makes a line for Kmart.

Very interesting!  Very smart on her part ... her customer base just increased by billions just by entering the mid-tier market.  I will of course need to take a peek, even though I hate Kohl’s, just because I will need to see it to believe it.

Much better than I had expected (after seeing Target’s designer lines, I wasn’t hoping for much. I felt the same way, previous poster, Rocki White does about high-end designers in low-end markets).  But I will be going to Kohls to check out her new line this fall as well as Patricia Field Payless shoes this winter.

OMG, the clothes look amazing. If I don’t get that purse with the green and the navy (?) I will die. According to what I’ve been reading, the quality on these items is high. Good. It’s about the time the fashion world realized the contemporary and designer markets are out of touch.

looks good.  shall await.

Yikes! What’s with mixing of winter and spring. Honestly - these outfits perturb us quite a bit. They combines frightening accessories with a really cute pair of shoes and moderately attractive dresses. However, we do enjoy the pale skin on black clothing though, so that’s a plus.

-Shoeflyer

Now I might actually have a reason (& the desire) to step foot into a Kohl’s… but I may have to wait until Xmas… I’ll be at college in the fall.

btw… i’m surprised Target didn’t manage to scoop up Vera first.

I CAN’T WAIT!  I’ve been drooling over her designs for years.  Finally I will be able to own some of them!!!!!!!

i actually dread Kohl’s. its an invader to Mervyn’s territory and really has nothing over Sears.  but now i am suddenly excited and can’t wait to see what shows up on the racks. hmmm! delicious!!

I am a Graphic Designer for Kohl’s, but I will definitely not use this to plug Simply Vera, as I respect this blog way too much for that. I will say that the line has been very inspired by Vera’s fall RTW, and that the concept was not “dumbed down” for the mass public at all.

We are currently putting together the lookbook, and you can expect that out soon.

The blog is fantastic, keep it up!

Can’t wait… good back to school shopping.

Im So excided for the new clothes!!! Good for back to school too!!!

I’ll most likely peruse the collection once it hits the stores out of curiosity since I’m not very familiar with VW’s stuff.  However, I’m a bit tired of high end designers reaching out to the masses with lower priced items.  I believe it’s a marketing ploy to find a niche for their main collection.  I’ll admit - I’m a sucker for the GO lines but have been very selective in what I buy.  Even though the prices are much cheaper than their high end stuff, the GO quality is often poor and doesn’t hold up to washes or wear.  Items of identical sizes vary depending on where they’re made.  They never fit the same even after the first wash.  You have to have a very discriminant eye for the pieces that you buy and treat them as bargain items that you won’t feel bad disposing with ease.  I basically treat it almost the same as shopping at TJ Maxx or Marshalls where you have to inspect each piece with a discerning eye.  Frankly, I think these stores carry much better stuff anyway. 

I definitely will be checking out the Alice Temperley line at Target - her dresses are superb.

This collection is super rad and it’s about time that high fashionistas are not only creating amazing clothing, but also being wallet conscious as well (Sarah Jessica Parker with Bitten/ Gwen Stefani with Harajuku Lovers). I can’t wait to see the entire Simply Vera line.

Well, I work at Kohl’s and I have seen first hand the Vera Wang line because its sitting on our dock until September 4th.  I’m a little disappointed to be honest, the quality is less then I would expect from someone like Vera Wang…its also quite expensive!  Guess we won’t really know til its out on the floor and people either buy it or don’t.

I just checked this out last night at the Kohls @ Newport Mall Jersey City. I was so disappointed! The clothes are awful quality - the material feels really cheap on the clothes, the shoes and the handbags. Style wise - some items are O.K. (the black cocktail dress is cute) but some items are too outlandish for the general public. Who wears a knee length coat w. above the elbow sleeves??? For the price I could get something more stylish and better quality at a designer discount store like Century 21.

OK I just shopped the collection and here is the scoop!  The intimate apparel is truly delightful! The colors and fabrics are very nice and upscale.  I purchased 2 of her unlined no wire bras and they feel super soft just as nice as Vicky Secret.  Her leather accessories are ok, with the exception of her leather gloves.  They are just as nice as you would find at Harold?s, super soft leather.  The handbags are a mixed review.  All are made in China, so you have to accept a level of shoddy craftsmanship.  2 of her brown leather bags are really nice, could see myself buying it at Bloomingdales, no problem.  Toss the rest of the handbag line in the trash.  I am tired of the discount stores carrying the gaudy yellow gold accents on a black bag.  The o rings on her bags seem to be plastic.  If I am going to pay $100.00 on a bag at lease put metal on it.  The monogrammed SVW (I think) on the bags is a nice touch even if the monogrammed bag is on its way out.  Fabric is very nice, the accents are blinding me! 

I like the coats, a little too dressy with the satin one, but nice fabric and very nice craftsmanship, albeit the price was $128.00 not too outside of the price point that Kohl?s has, but not what the everyday woman would buy to wear to work.  I did notice that every jersey shirt was completely transparent.  If you want coverage, wear 3 of the shirts.  I could see the jewelry counter lady through them.  So I passed them over and purchased a cardigan top, the material feels like cashmere, I think it is acrylic.  Her cropped jacket, denim jeans, leggings (which has a leg zipper) was not on the floor, neither was her empire waist dress, but one was on a mannequin and looks very cute well made and fun.  I was told that merchandise is being reserved for a huge sale for the kick off of the line.  This is set for September 12.  This came from the sales gal so it could be later or earlier. 

I loved the empire shirts and the pleated skirts, well made and well priced.  I wish I had gotten them.  The sizing is perfect on everything, from 2 to 16.  Vera did not leave out the bigger girls on this.  I did not see the bedding out yet, so on my next trip I will have to seek it out.  I would like to see improvement in the areas of the handbags, and the accessories (jewelry really does not have to be that big).  The taffeta bubble skirt is there and I am so not willing to throw down 90 bucks for it.  Hideous is an understatement.  This is a what was she thinking item.  Throw it out with the bags.

i work at kohls in a suburb of chicago,il the big anniversary sale sept 13 will have simply vera 30%off.  i do merchandising in the jewlery dept.  18k over sterling and sterling. several shoes are great, several pieces on rtw great, bedding is fantastic, and towels too.  i am however amazed at the way that the customers have been throwing the items around, shoes already left on the floor, dresses in the f.r. on the floor, i am hoping that this will bring a more respectful clientele into the store. first day out, 1/2 hour after opening a cust dropped 600.00 on the sv.  it will do well in this area, just be respectful of the merch, please

I purchaced a vera wang coat yesterday. I didn’t know until I got home that the seem was out on one side of the coat and it had a snag on the back. I took it back to the store and over 5 coats in my size were having to be returned to vera wang. The clothes style is very pretty but the coats were not made very well.

Very disappointed with the collection.  The sizes are way too big (size 8 was the smallest size in stock), the styles are nothing special with the exception of a couple of dresses and coats and prices are high given the cut and quality.  The denim jeans were a joke: it was very unflattering and the material felt like it was gonna fall apart before it’s first wash.  I can’t wait for Temperley line at Target.

How TOTALLY disappointing…this will never fit the clientele it was meant for!  It was HUGE for a size 4-6 with a lot of cheap looking material.  Fit will do this entire line in—Vera better step in and see what the hell she has going on with sizes (it would NEVER fit her for example)or she is gonna die on the vine.  There is NO WAY the models are wearing a size small in the all the ads (things must be pinned all over the place).  I was SO psyched about the line but it very over-priced and fit is horrible..did I mention the fit is bad:(