Simply Vera by Vera Wang to Debut at Kohls this September

It’s finally official. According to WWD, The Simply Vera by Vera Wang collection will debut this fall at a Kohl’s Department Store nearest you.

Simply Vera by Vera Wang Kohls

The collection will feature apparel, accessories, home furnishings, and even eyeglasses in the $20-$200 price range and sizes 2-16. Expect liberal usage of jersey, tulle, and other signature Vera Wang touches.  The collection looks interesting, with somewhat edgy fashion at affordable prices, but a bit trend forward for the typical Kohls shopper. Not as great of a merchandising shift as say Sarah Jessica Parker’s Bitten Line, but a big difference nonetheless.

What will be interesting to see is if the line can help Kohls continue to pull customers from their chief competitor, Target, whose sales has been less than stellar this spring.

Read past posts about the Simply Vera by Vera Wang line at Kohl’s, here.