Penney For Your Thoughts: How to Shop the New J.C. Penney

JCP Rewards
J.C. Penney has long offered a rewards program for enrolled customers, but the current incarnation couldn’t be easier. J.C. Penney credit cards are automatically enrolled, but you can also register any other major credit card or debit card online, and any subsequent purchases at J.C. Penney will automatically earn you rewards points. Sign up and manage your account at and track your points. This program is really geared toward hardcore JCP shoppers, however – while a point for every dollar you spend sounds great, you need 250 points to earn $10 off, which really isn’t that huge of a savings. Still, if you were going to spend the money at Penney’s anyway, you might as well reap the benefit.

Happy Returns

Happy Returns

Those are their words, not ours, but the terms do make us relatively happy. With a receipt, it’s money back or even exchange, and without a receipt it’s even exchange or current price refund on a J.C. Penney gift card. That’s pretty basic, but the part we like best is the fact that online orders can be returned at any Penney’s store location.

Is Any Of This Really Different?
The rewards and online tools are revamps at best, and the return policy looks vaguely familiar – the pricing changes and sale structure, on the other hand, are fairly revolutionary. It remains to be seen if revolutionary works – the fact is, most American shoppers seriously love a markdown, even if it’s just a matter of perception.

Sponsored Content


  1. Diane Brazil says

    I shopped at JCP for my grandson recently. Found a Carter’s shirt for him priced at $8 and bought it. Then I went to Sears, found the identical Carter’s shirt (“I dig my Dad”) priced at $16 but marked down on sale to $8. I will continue to shop at JCP and will never go back to Sears.

  2. Lovesales says

    Although I like the look of the catalogues, inside, it’s still the same old JCP. I like the sephora and the MNG area looks nice, but the rest is the same. I’ve had a long standing problem with the fit of their clothes. They look great in print or online, but when I try them on or buy them, not so much. Maybe it’s the material, the cut, or my frame. At any rate, I agree with the last statement of this article. Americans don’t care about fair and square, but bargain shoppers love the fan fare of the mad dash morning extravaganza of 50% off plus an extra 10% plus $5 off at the register.

  3. Mabel says

    I do not like the new system at all. Perhaps others do not either as I have noticed that you have much less in the stores I have visited. I like bargains just as other folks. It is a way of life now. All the money spent on beautiful catalogues is a big waste on me. Yes, I am a senior citizen and I know you are trying to reach the “young” crowd. You and Talbots have both left me.

  4. says

    I think JCPenney has been getting better and better. I really like the new system in stores–all I have to do is look for the blue stickers. I’ve found a winter cape for 25 cents and Levi jeans for $7. Some great deals can be found!

Leave a Reply

Your email address will not be published. Required fields are marked *