First Budget Living. . . now Shop, Etc.  Last week, Shop, Etc.‘s parent company, Hearst, pulled the plug on the shopping magazine. Apparently the magazine, did not reach the 1 million subscriber mark and wasn’t able to pull in enough advertisers to justify its existence in the mean world of magazines.

Personally, I liked Shop, etc, which had great layouts and a nicely designed site. I liked that there was an alternative to Lucky. However, I do understand way Hearst pulled the plug; Shop.etc was a little late on certain shopping news (Like Paul and Joe at Target), was very wary of pairing up with bloggers, and didn’t really cultivate a visible, off-the-rack presence with it’s readers.

I’m sure the staff of Lucky is clicking their Manolos in glee.