What: JC Penney has just launched a collection of clothes for modern, professional women called She Said. It’s not a diffusion or celebrity line, though, but was designed by the retailer’s in-house team. Prices range from $26 to $85 – so while She Said’s not over-the-top cheap, it’s still affordable for its target audience: working girls who want to go from the office to happy hour without having to change. Most of the pieces can be mixed and matched with each other, so Penney’s didn’t just think of the price tag of the line – but the practicality.

What They Say:

Catering to how the contemporary customer likes to shop, JCPenney will feature all of its contemporary Women