While the Seven7 brand brings back fond memories of some of our first forays into “premium” denim, the label has expanded since its founding in the early 1970s and new found popularity in the early 2000s. Now offering a variety of apparel including tops, dresses, and hoodies, the Los Angeles-based brand means more than jeans. Beyond The Rack will be offering a flash sale of Seven7 sports and active wear beginning Sunday, chock full of garments to keep you comfy and cute from the gym to weekend errands and more.