What: Beloved children’s show “Sesame Street” is over the hill, and is celebrating its 40th birthday by teaming up with American Apparel for a new line. Later this month, adult t-shirts featuring Big Bird, Bert, Ernie, and the rest of the Sesame Street crew will go on sale. Soon, children’s tees will be available, too.
What They Say:
“Sesame Street,” which is celebrating its 40th anniversary this year, presented the entire catalog of show graphics to American Apparel designers and artists. “We sat down and went through eight discs of artwork from the ‘Sesame Street’ archive and picked the ones we responded to the most,” said Carolina Crespo, an American Apparel graphic designer. “It took almost two months, but the end result is a cast of characters and images that bring a modern feel to ‘Sesame Street’ and a heritage to American Apparel.”
What We Say: We’re a little surprised “Sesame Street” turned to American Apparel – and not obvious, safe fits like Target, but we think the results will be a little bit more stylish and edgy this way. We don’t plan to buy an item of clothing just because it’s got camp value, after all.