I think that this new “PH8” concept is very dissapointing. bebe is a brand, and bebe should be proud of its name and logo. It is known around the world. Who is going to affiliate this boring named “PH8” brand with fashion forward bebe? And I don’t agree that people are “less about logos” as Ms. Poseley says. I see a bunch of Coach, Louis Vuitton, and Gucci bags everywhere, and Seven, True Religion, and Citizens for Humanity jeans on many a behind. Not to mention all the Abercrombie, Pink, and Hollister logo clothes. And ofcourse, bebe and Bebe Sport clothes. What is she referring to??? I see logos everywhere, even in this economy

Their Bebe Sport workout wear is the best, and if you are like me, rather than buy it full price, you buy it from their 50% or 65% off rack. Then, the prices are the same, and they are a whole lot sexier, than Target athletic wear. I loved that Bebe Sport was the active wear branch of bebe.

I am so disappointed that I sent an email to bebe asking them to abandon the “PH8” concept and keep Bebe Sport stores. If you feel like I do, please go to bebe.com and send an email to them, Just go to the “contact us” link. Please let them know what you think.

@divad- the Ph8 does sound like the name of a facial cleanser

Good one, it sure does sound like the name of a facial cleanser, like Phisoderm. When I first heard of this new concept, I started thinking of the “Ph” balance of my hair and skin. What is bebe thinking???

@divad: yes people still wear DESIGNER logos like Louis Vuitton or Gucci, while bebe is not designer label. Noone needs to wear that logo or wears it with pride. However, flashing designer logos is quite low class and only proves to people that you saved up so much to buy that purse or shoes that you need to show off to the world. Very nouveau riche.

they already have ph8 clothes at bebe sport stores and i love it,it’s very comfortable and sexy..

I never shopped at the bebe sport before, because they didn’t have what I was looking for.  Last time I was in Las Vegas, there was a sweater in the window that caught my eye so I went in.  I noticed a difference in the clothing.  It was much more everywhere, everyday clothing!  I asked the sales associate about the change, and she explained it to me.  I was very excited, and can’t wait to shop there again!!

I saw a PH8 jacket I would be interested in getting in the November People Stylewatch magazine (pg.22 the fleece zipper cardigan). However, it gives their online address, which only advertises the brand-you have to buy it in stores. I live 3 hours from the nearest one! I would also like to know about their sizes. Does anyone know if they a ‘junior sized’ line (if so, not good)?

I really in loved with bebe sport fashion for many years. I was spent a lots of money for bebe sport wear, anyone worked at bebe sport store at metrotown b.c CANADA they know me very well, when ever I came to the store they always smile and say hi to LINDA. But now the store was changed.I was so dissapointed and sad for the whole week. I was tried to buy some new stuffs of ph8 , but cannot compare with bebe sport, just so sad . I missed bebe sport so much. my heart was broken. when ever I shop in the mall I just looked ph8 store and did not want to come in . Oh my god, world turn upside down, what a bad feeling when I have to say goodbye to bebe sport name. I loved bebe sport wear ever and forever.

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Divad… I am in 100% agreement with you.  I have been a long time BeBeSport customer and as a Personal Fitness Trainer, their “LOGO” clothes provided a professional look and was quite eye catching.  Just wearing their sports line clothes WITH THE LOGO attracted attention and numerous compliments.  It was a valuable selling point as I acquired clients to train.  I am very very upset they they 1.) Changed the name to something awful but 2.) The clothes I used to buy, no longer exist.

I have spent over $10,000 on these LOGO sports clothes and I used to look forward to all the new colors and designs.  I am very sad that they have changed and I feel they have changed in the wrong direction.  I don’t think this new direction will make it.

And lastly… I don’t know who the hell you think you are “just me” but to imply that wearing “LOGO’S” is “QUITE LOW CLASS” is absolutely absurd and insulting.  If a person has to call someone else “quite low class” I strongly suggest that person - YOU- spend a very very long time looking in a mirror.  You need some help to not be so hateful.

PH8 stands for Life in balance, life instyle. Its a sense of fashion that is effortlessly sexy. I really like the idea that we can call it how ever we like ( P-H-8 or fate ) The style is so unique, I love the idea of being able to wear it in my own personal style. <3