What: It’s Sanrio’s 50th anniversary and to celebrate the iconic brand (Hello Kitty!) has partnered with Target for the Small Gift: Mobile Tour. This project is a mobile pop-up shop that will embark on a cross-country tour from October 23 to December 12, stopping in cities from San Francisco, Los Angeles, Miami to New York, among others. Inspired by the company’s “small gift, big smile” philosophy, this aims to deliver Sanrio experience directly to fans of all ages across the country. The product trailer will be selling up to 50 must have products celebrating the legacy of Sanrio characters such as Hello Kitty and more. In connection with this event Target has also launched a 50th anniversary program that includes Target exclusive Sanrio products, as well as six limited edition products from the Small Gift: Mobile Tour which are available at Target stores and at www.target.com/sanrio.
What We Say: We have a friend, who shall remain nameless, who is obsessed with Hello Kitty at an age when really she should be obsessed with her 401k. This woman travels to Hello Kitty conferences (yes, it’s that deep). This will make her very happy. Here’s the scoop on some of the gifts you’ll find (and our friend, too) during the Mobile Tour.