Rumor Confirmed: Forever21 to Launch Maternity Line

I got the scoop at last week’s VIP party for Forever21’s new Times Square store (which we will discuss in a moment)- that our favorite fast fashion retailer is launching a maternity line within the next year. The line will be available in select stores as well as online (yes!) and feature hip maternity wear on a budget.

Note about the Times Sq Store: The store is billed as Forever21’s east coast flagship, featuring four well designed floors of everything you love about F21, including an expanded men and children sections as well as the first in-store plus size oriented Faith21. Unfortunately the store’s location (smack dab in the middle of TSQ at Broadway between 44th and 45th) means it will always be packed. However, I strongly encourage you to give this location a shot. It’s worth the drama.

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  1. monkey says

    I went to a Forever 21 in Raleigh, NC this weekend, and there was a Faith 21 section in the store. It made me happy, because I tried on a size L sweater, and I couldn’t even get my hand in it!

  2. says

    I love Forever21, but can’t imagine what the sizing on their maternity line will be like. I’m only 5’2″ and their dresses in size medium still make me feel like I’m constantly in danger of flashing everyone in the vicinity. I’ll hold out hope for all the expecting fashionistas out there, but Liz Lange for Target will probably be a better bet. I’m forever (no pun intended) finding things from that line that I would love to wear before realizing they are maternity clothes.

  3. Jenny says

    Actually, there are many F21 stores around the country that carry Faith 21 in-store. This one is alos not the first in NYC to have it.

    • says

      yes, we know, but this is an entire boutique- not just a corner of a store. According to our sources at Forever21 this is not something that is in a lot of stores.

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