Rumor Confirmed: Forever21 to Launch Maternity Line

I got the scoop at last week’s VIP party for Forever21′s new Times Square store (which we will discuss in a moment)- that our favorite fast fashion retailer is launching a maternity line within the next year. The line will be available in select stores as well as online (yes!) and feature hip maternity wear on a budget.

Note about the Times Sq Store: The store is billed as Forever21′s east coast flagship, featuring four well designed floors of everything you love about F21, including an expanded men and children sections as well as the first in-store plus size oriented Faith21. Unfortunately the store’s location (smack dab in the middle of TSQ at Broadway between 44th and 45th) means it will always be packed. However, I strongly encourage you to give this location a shot. It’s worth the drama.