Rogan Gregory for Target: Yawn, Yawn, Yawn

April 19, 2008 01:00 PM

RoganTarget

Pictures of the new Go International line by American designer Rogan Gregory was just released. The line, which hits stores on May 18th, is well, totally utterly uninspiring. Seriously, totally, 100%, yawn-inducing, lets-take-a-nap-on-a-hammock, not-gonna-spend-my-$30s, boring. So boring, that we're only to show those six photos above, if you want to see the entire line, head here).

April 19, 2008 Roxy wrote:
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hmmmm
I think I might convert to Express which is as TBF said once is notorious for their cheap fabrics, but even they are better at design

April 19, 2008 theGiftTherapist wrote:
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The fashions at Walmart this season have this line beat by a mile! Wait, did I just use mention Walmart in a fashion blog?  Target’s blunder made me do it… What a bummer!

April 20, 2008 olamina wrote:
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Really? I keep hearing that. I think there are a lot of really good clean basics in this line. I like this a lot better than that unwearable Jovovich-Hawk line which appeared to be designed for only the wispiest among us.

April 20, 2008 The Budget Fashionista wrote:
Kathryn

olamina.. remember that few people of those people who’ve written about it have actually seen the line in person.

The line isn’t bad… it’s boring.. I mean, we have plenty of lines that cover the basics and the purpose of Go was to suppose to bring high fashion to the masses. The line is very similar to somethin gyou would expect to see in Target’s Mossimo line

April 20, 2008 modernlunacy wrote:
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Wow, I’m with the Budget Fashionista on this one. I saw a couple of decent pieces here and there when looking at the entire collection, but I spent more time giggling at how they showed leopard-print short-shorts and a bikini bottom worn with heels! For reals?!

I also wonder at how they put the “looks” together - the first outfit in the second row, above, takes a perfectly lovely model and makes her look schlumpy. C’mon, you don’t pair voluminous wide legged trousers with a voluminous shirt - give the poor girl a belt or something, please!

Of the pieces I did like (as basics, as BF said), I would only buy them on sale. Snooze button.

April 21, 2008 nefarious cupcake wrote:
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I’m pretty disappointed. Although I have to say that I’m never blown out of the water by Target’s designer lines. This designer in particular seems to have chosen safe, boring and basic rather than take a few chances.

On the good side however, I did like “look 17” on their site.

April 22, 2008 The Budget Fashionista wrote:
Kathryn

Okay I gotta give Rogan/Target a prop.. the line is organic.. boring, but organic

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