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What: Now that the term “Recessionista” is in, you’re going to see a ton of celebrities (and pseudo- celebrities), many of whom who would rather go a week without Botox than shop in “budget” store, pushing “budget friendly” items.

What They Say: From a very misguided press release we received: “The event was a “Recessionista” Trunk Show hosted by Lucy Sykes for the clothing line XCVI. Lucy was chosen as the host of the event because she understands that women want to look chic even in these tough economic times, and she brought with her friends and colleagues who support the same ideals. The event was on Friday, December 19th at the Bloomingdale’s on 59th Street in NYC from 7-9 pm, and was a preview of XCVI’s Spring line. The event was attended by numerous fixtures in NYC society, including Lucy’s husband, Euan Rellie, Susan Shin, Jen Bell, Lora Krulak, Katrina Pavlos, Elizabeth Reid, Melody Weir and many others.”

What I Say: It’s great that more folks are going frugal (aka Recessionista), but do we really believe that Lucy Sykes, former Marie Claire editor, is now all of a sudden a “Recessionista“?