The Budget Ecoist recently had the opportunity to test out Purex Natural Elements new fabric softener. (See our previous review of Purex Natural Elements Laundry Detergent)
What initially intrigued us about Purex: Two things: 1) Purex Natural Elements is recognized by the EPA’s “Design for the Environment” program, which works in partnership with a broad range of stakeholders to reduce risk to people and the environment by preventing pollution. 2) Cost… In an interview with Entrepreneur Magazine, Eric Schwartz, marketing director, laundry care, Henkel of America had this to say about Purex: “Purex Natural Elements is connecting with customers. Consumers are very interested in eco topics. And this was true before the [economic] situation worsened. They don’t want to feel like they are trading down.” At half the price of Tide and less than half the price of Seventh Generation, Purex Natural Elements might easily catch the eye of a cash-strapped consumer.
What makes Purex sustainable?
* 100% naturally derived cleaning ingredients from renewable resources
* Natural fragrance extracts
* Ultra concentrated means that in comparrison to the 200 ounce regular concentrate laundry detergent, it uses 54% less plastic and 53% less water per bottle
* Free of dyes
* Phosphate free
* Biodegradable formula
* Recyclable bottle and cap
* reduction of fossil fuel usage
What we thought: Similar to the Purex Natural Elements Laundry Detergent, we were impressed with their Fabric Softener. While we’ve never been partial to liquid fabric softeners, we have to admit, it did a really good job. The laundry came out soft, with not a trace of static cling. The caveat: there are two scents for the fabric softener, linen & lilies, and apple & melon. Both smell very good, but the scent is strong. So if you are someone who does not like your laundry to have a scent to it, this fabric softener is not for you. If you do, though, Purex offers a nice eco laundry option, at a great price.
Additional Resources: For those of you who want a scent-free option, try Nellie’s Dryerballs; For more information on greening your laundry, check out our post on eco-laundry options.
Purex is serious about helping you save the planet…and to prove it they’re giving away one set of Purex Natural Elements Laundry Detergent and Fabric Softener. See information below on how to enter to win!
TO ENTER: Leave a comment below by Thursday, March 26, at 5:00 P.M. PST — one winner will be chosen at random on March 27. The winner will receive one bottle each of Purex Natural Elements Laundry Detergent and Purex Natural Elements Fabric Softener.
More ways to win: Go to the Purex Saves Green website where they’ve launched their second annual campaign to make going green easier than ever. Design your own eco friendly tote bag for a chance to win a smart fortwo vehicle and other great prizes. You can also bid on tote bags designed by celebrities. (Our favorite is the bag designed by Chevy Chase!) All auction proceeds will benefit the Earth Day Network, a non-profit organization that seeks to grow and diversify the environmental movement worldwide.