Gap’s New Pure Collection

The following is a guest post from our friends at Lucky.

Whether you’re planning to spend this weekend camped out on the couch watching the Kardashians or just brunching with friends, you’re obviously going to want something easy and casual to wear while doing so. Saturdays and Sundays, after all, were made for comfy clothes.

Thank goodness, then, for Gap Pure—the company’s latest, more luxe lineup of basics. A mix of classic jersey tees and cashmere-blend knits, the neutral-toned collection is packed with wear-with-anything wardrobe staples. And don’t let the word “luxe” throw you for a loop; though the fit is more refined, nothing in the higher-end Pure division is over $70.

Gap Pure just hit stores, and you can shop the line at Gap.com. Below, we’ve singled out some of the highlights. Just keep a safe distance from that seven-layer dip on Sunday, because while they might be casual, these super-soft tops are far too cute to drop melted cheese on.

GAP PURE POCKET T, $29, GAP.COM

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{ 3 comments… read them below or add one }

sohoaccessories 1 February 28, 2012

Gap needs to do something to up their game. Don’t know if this is it.

alisa 2 February 28, 2012

Uh…no it’s so not what we want. $42 for a t-shirt? Isn’t this the same company that almost went completely under what, last year??? No, what I’d want from the Gap would be better size ranges and them learning from their past mistakes.