Prove Your Brand Loyalty with a Tattoo

What: is a start-up that plans to build up a community of “brands lovers” – consisting of that chick who swears Macs are better than PCs and that guy who always wears shirts plastered with the words “Abercrombie & Fitch.” Earlier this month, the company actually paid people to tattoo themselves with their favorite brand. And many tattoo enthusiasts ended up proving how loco they were for logos (including those of Chanel, Louis Vuitton, and Apple) in the process.

What They Say:

The real attraction here is that consumers get more control over the brand names they love, rather than simply becoming walking billboards for them.

What We Say: As is coming soon,” we’re pretty curious what other tricks it has up its sleeves…will it promote branding your skin with a logo again, or will it simply be a forum for fans of brands and fashion designers?

Would you ever tattoo your skin with a favorite label/designer? We’re thinking a temporary tattoo’s probably the better way to go…


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