Prada at H&M

One of the hottest topics around the water cooler is the possibility of a Prada line at H&M. I’ve received several emails from readers asking for details on the marriage of our favorite designer and favorite budget fashion store. Nothing has been confirmed, but the grumblings are quite loud (my friends in the fashion industry tell me that it’s almost a done deal), especially since the line would include a budget Prada line for men.


The rumour that the Italian fashion house is to follow Karl Lagerfeld and Stella McCartney’s hugely successful collaborations with the Swedish store has surfaced again, but still they’re saying nothing. “We don’t know anything yet and we’re not expecting to know for some months,” a spokeswoman for H&M, which yesterday announced a 21 per cent rise in profits for the first fiscal quarter of 2006 to

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  1. says

    I think everyone needs to make money or they go out of business.  It is a shame that a name like Prada needs to go the super store route.  I agree with Jazmin that it hurts their line.  Whirlpool doesn’t make it widely available that they make Kenmore for fear that it may hurt their brand.


  2. Jazmin says

    I hate this idea along with Luella Bartley and Isacc Mizrahi for target. I think it takes away from the reputation of the original line.

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