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Prada at H&M
April 1, 2006 02:03 PM

One of the hottest topics around the water cooler is the possibility of a Prada line at H&M. I’ve received several emails from readers asking for details on the marriage of our favorite designer and favorite budget fashion store. Nothing has been confirmed, but the grumblings are quite loud (my friends in the fashion industry tell me that it’s almost a done deal), especially since the line would include a budget Prada line for men.

From Vogue.com,

The rumour that the Italian fashion house is to follow Karl Lagerfeld and Stella McCartney’s hugely successful collaborations with the Swedish store has surfaced again, but still they’re saying nothing. “We don’t know anything yet and we’re not expecting to know for some months,” a spokeswoman for H&M, which yesterday announced a 21 per cent rise in profits for the first fiscal quarter of 2006 to £134 million. Asked last year whether she would consider the idea of working with H&M, Miuccia told VOGUE.COM that she wasn’t anti it. “I have talked about it as they did ask me,” she said. “I think it is an interesting concept and I would love to work on an entire collection using inexpensive materials.”

Target.com

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Comments

April 1, 2006 Jazmin wrote:
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I hate this idea along with Luella Bartley and Isacc Mizrahi for target. I think it takes away from the reputation of the original line.

April 2, 2006 Dean wrote:
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I think everyone needs to make money or they go out of business.  It is a shame that a name like Prada needs to go the super store route.  I agree with Jazmin that it hurts their line.  Whirlpool doesn’t make it widely available that they make Kenmore for fear that it may hurt their brand.

Dean
www.athenasonline.com

April 5, 2006 AJ wrote:
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If this happens in Britain… we have many H&Ms;… I could say “I’ll be at the front of the queue” but THERE WILL be a riot. Think I’m kidding…

http://news.bbc.co.uk/1/hi/england/london/4252421.stm

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