What: Gap’s online boutique Piperlime Piperlime Opens Pop Up Shop in SoHo unveils its new pop-up shop in trendy (also known as spendy) Soho.

What They Say: Piperlime’s pop-up shop will be located at 93 Mercer Street. The shop will only be open for about 25 days and will carry a variety of brands that include Marc Jacobs, Rebecca Taylor, and 7 For All Mankind. The store will be open from 11 am-8pm until October 3rd. There will also be a special kickoff party on Fashion’s Night Out with a guest appearance by Rachel Zoe.

What We Say: Since we are already fans of the online site, we were giddy with excitement to see what the shop had to offer. Just a few blocks from the new Chanel store and diagonally across the street from American Apparel we spotted the green Piperlime Piperlime Opens Pop Up Shop in SoHo sign and charged right through the doors to get our personal preview and we were not disappointed. First off, any fashion lover would appreciate how they divided each section of the store by trend. There was Military Inspired, Vintage Embellishments, and English Prep, we think this makes it much easier for you to shop. They even had a special Rachel Zoe pick section just for those shoppers who need the approval of the reality TV star.

We also liked that they had a large denim bar in the middle of the store, we all know how hard it is to find great jeans and it looks like they have you covered on options. There was a nice selection of fun flirty dresses, sequin tops, and military style jackets.We fell inlove with the selection of shoes and handbags. They carried everything from a pair of Jessica Simpson Animal Print Piperlime Opens Pop Up Shop in SoHo booties to a Linea Pelle studded leather satchel. The pop-up shop seems like a perfect fit for the Soho area due to some pricey basics, like t-shirts priced at $80. However, the shop does offer a number of wallet friendly items under $100 like a cute pair of Michael Antonio suede studded booties for under $80 and some amazing jewelry under $50.