P&G Pulls the Plug on Reflect.com

The custom beauty products site, Reflect.com, has been shut down by its parent company Proctor & Gamble. Apparently the site wasn’t producing enough dough for the beauty giant.

Personally, I thought Reflect was a great idea with the wrong marketing & pr. Its been around for a couple of years and, until recently, I rarely saw it in the beauty mags. Oh well… fans have until June 13, 2005 to place their orders.

On a related note… the original customized beauty line, Prescriptives, now has an online site. Not sure if it’s going to work either, but fans will be happy they can now avoid the Saturday make-up counter madness.

Target.com