Paul Fashion Line to Debut at Babies “R” Us

PRNewsFoto/Paul Frank

What: Paul Frank will debut its infant and toddlers line, Small Paul, at Babies “R” Us stores beginning May 23.

What They Say:

Parents can now outfit even the tiniest of tots in Small Paul apparel and accessories, available in sizes 0-5T. The line also includes Small Paul-branded bags, backpacks, footwear and hosiery, as well as adorable Julius plush, perfect for little ones. The collaboration offers colorful and fun pieces that remain true to the Paul Frank brand, while integrating a whimsical twist for the younger audience.

What We Say: After DVF for Gap Kids, we’re thrilled to hear about this new partnership for children fashion. More so, considering how Julius the Monkey and his other cutesy friends have impressively garnered cult-like following among celebrities (from Hilary Duff to Foo Fighters), major companies (Mattel), and of course, normal folks like us. It’s pretty rare for a brand to capture the fascination of the crowds across social levels the way Paul Frank characters have done since its humble birth in a small Huntington Beach garage circa 1995.

All in all, we’re loving the new collection and can’t wait to try ’em out!

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