Who: Oprah (do I really need to explain any more?)

What: Opening a boutique to sell Oprah branded items and other stuff, right across from her Chicago studio.

What the fashion heads say: from StyleDash: “The store will be full of Oprah-logo merchandise such as totes and workout gear that are already for sale online in Oprah’s boutique as well as books in Oprah’s book club and other items Oprah chooses such as such as African baskets and art. The store will also include a small cafe. It seems like this is planned to be just a one-off store but could we perhaps be facing an empire of Oprah stores across the land?”.

Why I say: Not you, too Oprah- joining the celebrity-turned fashion/stuff designer/seller. But, you know what….she’s Oprah and she can do whatever she wants to do. I mean the woman built a school.

Buy it: Online at Oprah.com