What: Mary Kate and Ashley Olsen are certainly no dummies when it comes to making money off of fashion – but so far, they’ve catered to the high end. That’s all about to change, though. In February, the powerful pair will launch a juniors collection called “Olsenboye,” with price points ranging from $20 to $50. Teens and those small enough to fit into the clothes can look forward to skirts, denim, tops and bottoms, handbags, shoes…Olsenboye is a pretty comprehensive line. It will be available exclusively at JC Penney’s. However, you can get a sneak peak in early November when Olsenboye goes on sale at JCP.com and select JC Penney’s stores.
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