As for why they pulled it, personally, I think its because it was poorly marketed.  I had no idea they had plus size stuff in the store until my cousin got me a sweater for Christmas one year.  And, my opinion on WHY it was poorly marketed goes straight back to the whole “tarnished image” concept.  If they were ok with the fact that, yes, they do carry plus size stuff in addition to the skinny people’s stuff, then they would have pushed the plus line as much as they could instead of relying on one commercial and word of mouth.  But no, and all that says to me is they were worried what the backlash might be.  The “only in select stores” thing…thats normal, all companies do that when testing new waters.  Its the fact that they didn’t even try to promote it that bothers me.

Thanks TBF!  This certainly would help!