What: Tired of going all the way to Wal-Mart to buy Norma Kamali’s latest frugal fashions? Thanks to Roiworld.com, you don’t have to. The “virtual world” website is letting users try on Norma Kamali’s spring 2010 collection for Wal-Mart with their avatars, and then click to buy the actual items on NormaKamaliCollection.com.
What They Say:
“What makes this interesting is that Kamali isn’t selling virtual goods in Roiworld.com—which is what brands like K-Swiss and Rocawear have done in the past—the designer is using the game as a platform to sell real clothes.”
What We Say: The idea of trying clothes on via an online avatar and then buying them at nearly the same time seems like a cool—and certainly inventive—concept. We’re looking forward to seeing if this is a concept that catches on with web-savvy customers. What do you think?