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This fall’s hottest trend is not the latest boot or a crazy new color, but the concept of value shopping. Value shopping is using tools like the Cost Per Wear (remember cost per wear? I’m going to keep nagging you about it until it becomes second nature) to focus your shopping dollars on buying quality pieces you will keep in your wardrobe for years.
I know this is a tough concept for a lot of TBFers, mostly because we’ve been trained to focus on getting the cheapest item (regardless of whether or not it is the best item), which was ok back in the god old days (hmm 2007), when we could do daily/weekly/monthly shopping trips. However, the shopping (and economic) reality is that we don’t know when our last shopping trip will truly be our last shopping trip. So rather than buying a bunch of stuff that you might no be able to wear six months from now, focus on buying a few great pieces with a low cost per wear (under $2), that you can wear over and over again.
And find them on sale.
This is why I’m a big fan of the Nordstrom Anniversary Sale (disclosure: I use to work at the Nordstrom Rack back in the day), because I can get my classic, wardrobe staples, on sale. I’ve shopped the sale, pretty religiously, since 1992 when the first Nordstrom opened at the Mall of America in Minneapolis (holla MOA!). I got my first pair of designer boots (after several weeks of intense Camp David Level negotiations with my Dad) and bought my favorite wallet (Hobo clutch wallet is the truth!) at the Anniversary Sale. So I’ve developed a few tips for shopping the sale.
Kathryn’s Tips for Shopping the Nordstrom Anniversary Sale. (please add your own in the comment section below)
Browse Nordstrom.com. The first thing you need to do is head to the website to map a course of action/plan of attack for the sale. I like to scout my picks online first, print out the items I like to bring in store with me. As a webbie person, I’m always impressed by retailers who’ve figured out how to link their online stores with their brick and mortar, which Nordstrom totally has down pat.
Example: I found this purse from Kate Spade (on sale for $262.90), which was sold out when we went to the store, but available online at Nordstrom.com
So, the Nordstrom sales person offered to go online and order it for me, with FREE SHIPPING (thanks, Jenna!)
Go early in the morning. There are professional level shoppers who train all year long for the sale. If you’re a newbie, for your own personal safety, stay out of the way of these trained professionals and head to the store early to get your shop.
I went early the Saturday after the sale started, so I could scoop up what is the best wallet ever invented, the Hobo double frame clutch. I love this wallet more than I love chocolate and Tom Hanks. It fits my cell phone, money, keys, tampons, gum and a Ford Fiesta (just kidding, but it really does fit a lot of stuff). I think my cost per wear for this wallet is like $.01 at this point.
Shoes, Shoes. Nordies is like a shoe mecca (especially if you have a hard to fit size like me). While the shoe collection online is sick, I still like to try on the shoes because I have such a hard to fit size (11). I love that even if they don’t have your size, they’ll order the shoes for you online with, one more time, Free Shipping.
The shoes I bought (and had shipped)
Nine West Fango Boot, on sale for $89.90 (note: literally the most comfortable boot in the world)
Score a Personal Stylist. Don’t have time to shop the sale yourself? Get a Nordstrom personal stylist to help you out (just call 1.877.283.4048 to get connected ).They will help you get the items you want without the drama of actually shopping, which I know can be a godsend to the anti-shoppers out there. The service is FREE (and we like free things) and not only can they pull items for you, but they can find items from other stores (like the Kate Spade bag above) and have it sent to you free of charge.
Also Nordstrom has beauty stylists– which is something I’ve never really heard of before at a department store, who help you find the best beauty products. My stylist helped me find this Bobbi Brown beauty kit (on sale for $80.00 – regular price $165) which is basically all the beauty products you need for the next 6 months.
I’m sure you have your own Nordstrom Anniversary Sale Tip, so please share them below.