What: Nike is launching it’s first women’s action lifestyle collection Nike 6.0. with the help of 3 female athletes as design consultants. The collection was designed to be performance wear with a lifestyle. In lamen terms, that means, fancy, over priced, so called fashion forward workout gear to take you from the gym to dinner, that is, if you aren’t too tired from all those squats. The collection is set to hit stores this July.
According to WWD: The PYT Crew Sweatshirt is done in faded dye with a boatneck and stash zip pocket; the MSIXO jacket has utility details and a zip-out hoodie, and the Luxe Layer Tank has a racer-back and contrast patch pocket. There are also two new sneakers, the Air Isis and Nike Balsa Mid, a low top and high top, respectively. The collection, retail prices for which range from $24 for a tank to $120 for a jacket, has several eco-minded elements, such as bamboo and cotton blends and trims made from recycled shoes.
What We Say: We can appreciate workout gear that is fashionable, functional and eco-friendly, but, we can’t appreciate the prices. After a long hard workout, do you really want to wear your sweaty workout gear for a night out? Well, maybe you do, especially if you dropped $120 on a utility jacket.