Nice n Easy Perfect 10 Permanent Hair Color: Product Review

What: On her quest for the fountain of youth, Robin covers her gray with the new Perfect 10 Permanent Hair Color from Nice ‘n Easy, $13.99.

The Lowdown: It’s hard to go into any Target or drugstore and not bump into an endcap filled with Nice ‘n Easy’s new Perfect 10 hair color line. They weren’t fooling around when they launched this line. What makes this product the “advanced and sophisticated” color they claim is a new technology called AminoGylcine. It’s a new lightening system that allows hair color to be deposited on light roots in only ten minutes compared with the typical 20-30 minutes. Considering I could always use an extra 20 minutes, I gave it a whirl. The directions are easy enough and the formula doesn’t make my eyes tear. After ten minutes of root touch up, I wash and condition. Are my grays completely gone? No, but they are less noticeable. I feel that if I left it on for a few more minutes, it might have really done the job. Maybe they should call it Perfect 15 instead.

Yea or Nay: I’m on the fence with this one. You might save a few minutes of dying time with this product, but it is also a few bucks more than most other coloring options on the shelves these days. So, budget-wise it’s a nay, unless you’re really pinched for time.

Buy It: @ Drugstores nationwide