Update: Ranging in price from $19.99 to $59.99 for apparel and $19.99 to $49.99 for handbags and scarves, Jason Wu for Target will be available Feb. 5 through March 6, 2012 at most Target stores and Target.com.
The next designer to hit Target is First Lady Favorite, American designer Jason Wu. While several of us knew about this for a while (the fast-fashion rumor mill had been grumbling for a minute on this one), the chatter has been rather low as shoppers are still coming down from the post-Missoni apocalypse.
Wu told WWD:
The exciting thing about this limited edition collection of affordable women’s wear and accessories is that it allows me to reach a wider audience and bring my designs to people who may not have been able to purchase them before,”
May be the First Lady’s Target shopping trip was to scoop out the scene for her favorite designer?
From the video and early photos of fabric swatches, the collection looks like it’s going to be released in early spring 2012 (upon update, we were right.. the collection is going to be released on Feb. 5th).
Watch Jason Wu for Target Video