What: A new design is hitting the aisles at H&M next month: a black and white sporty dress designed by a contest winner on The Sims 2 video game, according to the LA Times. The designs, walked down a virtual runway, were judged by H&M’s designers in Sweden. The winning dress is moving from the TV screen to the hanger.

What We Say: That dress is actually very cute! We’ve played The Sims before—who knew it could become a business venture for its fans? We also can’t help but wonder about the effects of this—will we all become amateur clothes designers now that you can do a sketch on a video game? We’d like a go at it, please!

What do you all think about the winning design? Will you buy it?

Image from LATimes.com