New York Post: Wal-Mart Vogues into Mag


New York Post

August 24, 2005—

Vogue is mixing mass with class in its glossy pages.

The magazine is running ads for huge discount retailer Wal-Mart alongside upscale designers such as Gucci , Oscar de la Renta and Roberto Cavalli.

The Wal-Mart ads are the latest sign that Vogue is lowering the bar for advertisers. Some ad execs and media buyers have criticized the trend, saying the ads don’t live up to the magazine’s stature.

Indeed, just a few years ago, “the fashion bible” had a reputation for either turning away ads deemed too down-market or relegating them to the back pages to avoid drawing too much attention.


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