We just received word that a New York Yankees “fragrance” is being launched at the end of Feb. According to the invite, the line of fragrances for both men and women were “inspired by baseball’s most legendary franchise”. Okay….
I’ve been to the old Yankees stadium, and, if memory serves me correctly, it smelled like cheap beer, dirty socks and George Steinbrenner’s money. I don’t many women (guys, well that could be a different story) who want to smell like that, but I could be wrong. However, you gotta give the Yankees props for trying to milk every ounce of marketing dollars from the name.