What:   A new online shopping boutique called Shopmamie.com has just launched. All their apparel and accessories are less than $100!

What We Say: You’re probably asking the question we first did when we found out about this site: “Really? Everything’s only $100 or less?” Yes, it’s true. The dresses, sweaters, tops, skirts, and the (two) jackets they carry right now are less than $100. In fact, many are less than $70. The pieces are mostly solid colors, and what prints they do have are simple—stripes, circles, and florals. They’re very pretty and feminine. Above, a dress from Shopmamie. Looks simple enough from the front, but the crisscross straps in the back bump it up a notch. Price? $68.00.

What do you think of this new site? Did you just bookmark it? Because you know we did.