Drugstore beauty brand, L’Oreal, may start “introducing lower-priced items” to shoppers. In addition to implementing a hiring freeze and laying out a more innovative and aggressive business agenda, L’Oreal is in the process of separating itself from the mid priced market in order to do well in the coming years. And that could mean cheaper makeup for us. Until we see precisely what “lower-priced” means, though, we’ll hold our breath.
We love many of the makeup retailer’s products, so here’s hoping that L’Oreal’s makeover will translate into more affordable lip stick, eyeliner, etc.
With its ambitious plan for 2009, is L’Oreal losing the battle (it’s been underperforming of late) but winning the war?
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{ 3 comments… read them below or add one }
I LOVE L’Oreal’s Lash Extend Mascara. It’s brilliant! I have short, sparse lashes, but this mascara doubles my lashes’ length! I was skeptical at first, but now I’m a believer. It also has staying power. I never have raccoon eyes! Some mornings I hate having an extra step in my makeup routine (with the primer/beauty tube formula on the white side of the tube), but it’s SO worth it!
Interesting…a drugstore brand trying to reduce prices. I wouldn’t say the prices are budget-unfriendly now. Sure, they’re quite a bit higher than Wet ‘n Wild and slightly above Cover Girl and Maybelline, but L’Oreal has those brands beat hands down for quality.
…and I have to add that I do wonder if these “lower prices” are for L’Oreal Paris, which is their drugstore brand; or for their higher-end brands such as Kerastase, Kiehls, Lancome, La Roche-Posay, Shu Uemura, etc. Now THAT would be a score for budget fashionistas!