New Look for L’Oreal?

Drugstore beauty brand, L’Oreal, may start “introducing lower-priced items” to shoppers. In addition to implementing a hiring freeze and laying out a more innovative and aggressive business agenda, L’Oreal is in the process of separating itself from the mid priced market in order to do well in the coming years. And that could mean cheaper makeup for us. Until we see precisely what “lower-priced” means, though, we’ll hold our breath.

We love many of the makeup retailer’s products, so here’s hoping that L’Oreal’s makeover will translate into more affordable lip stick, eyeliner, etc.

With its ambitious plan for 2009, is L’Oreal losing the battle (it’s been underperforming of late) but winning the war?