Last week we reported on Amazon.com’s bid to conquer the high fashion retail world, and this week brings us a chance to show you just exactly how they’re going about it – a Designer Summer Wardrobe Essentials sale event, starting May 16, on Amazon’s new members-only flash sale site, MyHabit.com. The site is boasting up to 60 percent off designer summer must-haves for both beach and boardroom, including pieces by Marni, Doo.Ri, Chloé and more.
Okay, so even though we get slightly dizzy when people start using words like “wardrobe essentials” and “summer staples” it’s moments like these when we must keep our budget fashion heads about us, and make the distinction between something on sale and something that is budget-friendly. Just because a fabulous item is on sale – even at 60 percent off – doesn’t mean we can afford it. Let’s face it, 60 percent off a million dollar house is great too, but just because it’s a good deal does that mean we can afford a $400,000 house? Exactly.
That being said, we’re kind of interested to see just what Amazon and MyHabit have in store, so to speak – the sale starts at 9 a.m. PT/12 noon ET. Oh, and shipping and returns are free.