Overview: For Spring 2009, Target’s banking again on Mossimo Giannulli’s trademark “fresh” and “no-fuss” style that we’ve all come to expect from the Mossimo line. Meant to be mixed and matched, easily layered and worn with a casual but feminine air, the 2009 beachwear inspired line has great potential at first glance. Tops are reminiscent of a 60’s inspired glamor (think Mad Men, bold sailor stripes, cardigans, flutter sleeves and fun prints). Mossimo’s accessories are the most fashion forward in the line; embracing many of the most popular trends of the last year-gladiator sandals, wide waist belts, bright jewel tones and big beads.
The most enthusiastic designs are the dresses; soft colors such as cobalt blue, bright coral and sunshine yellow, casual knee-length hems, delicate looking fabrics and adorable prints. Mossimo definitely wants us to ooh-and-ahh about the possibility of layering these pieces with belts, sweaters and jewelry, and the transition from beachy days to breezy nights (and even to work.)
New Plus Size Line: Target recently added the Mossimo for Target Plus Sizes. (See: Is Plus Size In?) No hard news yet on whether this line is simply a plus-size version of the regular line, or something different altogether. Target’s dropped hints that the line, in size 1X through 3X, will include “basic knit tops” that are “revamped with draping, ruching or braided trim,” and “dolman- and flutter-sleeve blouses” which suggests that these pieces are different from the rest of the Spring 2009 women’s products (*sigh*).