What: Model/actress Molly Sims has moved on from her five-season stint on the NBC drama Las Vegas and into a new role—jewelry designer. The former Sports Illustrated swimsuit model and host of MTV’s House of Style has teamed up with HSN to launch her very own line of costume jewelry called Grayce, which is set to debut on the network in November. 

What WWD Says: “The line is inspired by Art Deco design from the Twenties, ‘understated glamour’ reminiscent of the Sixties and her love for travel and photography.”

What We Say: She may have worn jewelry in her modeling days or talked about it while hosting House of Style, but we’re not exactly clear on what qualifications Molly Sims has to design an entire collection of costume jewelry (and you too Kelly Killoren Bensimon). The trend of celebrity-endorsed lines really is losing steam and Molly isn’t as big as say, Paula Abdul (who also has an HSN jewelry line), so we don’t think this is going to be a real money maker for the shopping network.