Mobile Holiday Shopping Study

Apparently, our multi-functional smart phones aren’t being used for just texting and late night sessions of Angry Birds.  According to IBM’s Smarter Commerce study for the 2011 Holiday season, mobile shopping doubled in the month of December.

The study analyzed the entire month of December and focused on mobile devices.  Here are some interesting stats from IBM.

-Compared to last year, consumer spending increased by 7.5%.

-14.6% of all online sessions on retail websites came from mobile devices.  Last year, the percentage was 5.6%.

-11% of online sales were via mobile.

-Apple’s iPhone and iPad ranked one and two for mobile device retail traffic.

-Apparel sales increased 16.3% from last year.

Do you shop on your phone?

More information on Smarter Commerce can be found at
www.ibm.com/smarterplanet/us/en/smarter_commerce/overview/