What: Spanish retail brand Mango is collaborating with JCPenney to bring their affordable line MNG by Mango® to the US. Items from this brand will retail from $9.90-$19.90 for a tee to $59.90-$159.90 for a jacket. The brand will be available on jcp.com and in JCPenney stores across the country beginning in fall 2010.
From JC Penneys: “The launch of MNG by Mango is a testament to our success in making JCPenney a first-choice style destination and the department store leader in fast fashion,” said Liz Sweney, JCPenney’s executive vice president and senior general merchandise manager. “Contemporary apparel for women is our fastest-growing category and we believe the launch of MNG by Mango at JCPenney – with its standout shop-within-a-shop experience and constant flow of fresh new merchandise – will allow us to create a sense of discovery for our customers every time they shop, allowing us to grow our market share.”
What We Say: Ok. We love the idea of stylish and affordable fashion options. However, we’re not exactly sure how this line is going to be any different than we we’ve seen at Mango stores. $159.00 is a quite a bit of cash to drop on a jacket at JC Penneys.
What Do you Think?