What: Model Shakara Ledard and Metrostyle.com partner up this spring for a for a new line called M by Shakara

What they say: From the Metrostyle press release:

“The M by Shakara collection features mix and match clothing and accessories that are geared to the stylish, contemporary woman.  Retail price points range from $14.99 for a wide patent belt with covered buckle to $149.99 for a metallic leather trench coat.  (Most items retail for well under $100.)  Highlights include a satin bubble skirt ($49.99); a metallic knit dress ($59.99); a satin clutch with patent-croc trim ($29.99).”

What I say:  Gisele. Venus Williams. Jessica Simpson.  Why not add a marginally familiar internet model to the list of growing “celebrity” designers?  At least this line is affordable and features a wide range of sizes (4-20) and the clothes look at least wearable. However, when will retailers learn that you don’t need a familar face to get us to buy? We just want a good product at a good price.