Metrosexuality Gone Wild: Men’s Vogue

From the wonderful folks at MediaWeek

Men’s Vogue Preps for Launch, By Stephanie D. Smith, 6/27/05

When Vitals launched last fall, Fairchild Publications pegged the 200,000-circulation men’s magazine (and later, a women’s edition) as the ultimate concierge to luxury living. Now, this September, Fairchild sibling Conde Nast will roll out its ode to luxury with Men’s Vogue.

The latest franchise of fashion giant Vogue, Men’s Vogue follows Teen Vogue and fills out Conde Nast’s stable of manly magazines that includes GQ and shopper Cargo. Men’s Vogue will publish one issue this year with a 300,000 rate base and become quarterly in 2006 Men’s Vogue will carry features and essays on fashion, travel, food, culture and art. Tom Florio, vp, publisher of Vogue and Men’s Vogue, said the spinoff is meant for readers with an innate sophisticated taste.

“Men’s Vogue is very much talking to a guy who is already living this life,” he said. It’s not aspirational. It’s not a shopping magazine. We’re not teaching him how to drink scotch.”

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