What: Rumor has it Madonna is in talks with Macy’s about 2 upcoming lines, a lingerie one called “Truth or Dare” and then another called “Material Girl.” Cute.

What the WWD Says:

If a Madonna-Iconix deal with Macy’s does come to fruition, it would be the latest in a string of recent tie-ups between celebrities and fashion brands. Sarah Jessica Parker has invested in Halston and been named its chief creative officer and president; Lindsay Lohan is artistic adviser at Ungaro, and Victoria Beckham, Beyoncé Knowles, Jay-Z, Gwen Stefani and Mary-Kate and Ashley Olsen have prominent fashion lines of their own. Knowles also just launched a fragrance of her own, Heat, with Coty Inc., which is expected to generate revenues of more than $100 million worldwide in its first year.

What We Say: Of all the celebrity fashion designers out there, Madonna’s an experienced one that we’ve taken fashion cues from for decades. We just hope it’s better than her collab with HM (remember- during her “disco, track suit” days).