Click Here to Send an Email to LYCRA’s Parent Company, KOCH Industries.
If there’s one thing I love, it’s a great pair of jeans with a bit of LYCRA stretch in them. I was excited to see that LYCRA was one of the sponsors of fashion week and even more excited to find out that they were there introducing a new version of LYCRA with XFIT technology (a form of technology that stretches in all directions).
So imagine by surprise at the humiliating treatment I received at the LYCRA Denim Lounge. Now, I’m not the first, nor will I be the last person to be treated like s**t at NY’s fashion week, but to be ignored when trying to ask serious questions about the technology (ie: when will it be available at mass market stores , the pricing info, etc) and insulted when trying to actually learn about their product.. well that’s too much.
The purpose of this blog isn’t for me to gripe about my problems with the fashion world- but to give you tips on how to be the BEST you, you can be regardless of your income, age, or clothing size. However, as I dive more and more into the world of fashion, celebrity, entertainment, etc the more I realize that many of these designers don’t want 99% of the women in America to wear their clothes, yet they put out line after line at places like Target, because these mass market lines fund their higher end lines. Why should you spend your hard earn dollars on these designers (whether it’s their ready-to-wear or mass market lines)? Furthermore, from Karl Lagerfeld, a former fatty himself, stating that he “doesn’t want fat people wearing his clothes” to Anna Wintour’s disgust of anyone who has to wear a pair of spanx, the fashion world has a real serious fear of “fat people”. And “fat”, in the fashion world, means anyone over a size 12. Why do they have such a hard time grasping this concept, especially when several of the top fashion editors and even one of the organizers of fashion week herself, aren’t exactly the thinnest people in the world?
Now I don’t believe that Invista and KOCH, the parent companies of the LYCRA, are “anti-plus size”, I mean 90% of the products in Lane Bryant have some sort of LYCRA content in them, but I do believe that whoever ran their denim lounge that day has a serious problem with anyone with a little more junk in their trunk. I encourage you all to send an email to Invista and KOCH companies (LYCRA’s parent company), letting them know that women of ALL sizes enjoy LYCRA products and we won’t take this type of treatment.
Here’s the letter I sent:
My name is Kathryn Finney and I’m an bestselling author, popular
fashion blogger, freelance fashion editor and television style
contributor to shows such as TODAY, CNN Headline news, and FOX News.
My site received well over 50,000 unique visitors a week. I’m
writing you both as consumer and as a fashion industry professional to
alert you to the rude and humiliating treatment I received during my
visit to the LYRCA Denim Lounge during New York’s Spring 2007 fashion
I’ve been attending fashion week for the past 4 years and I was very
excited to see that LYCRA was one of the sponsors of the Spring 2007
shows. I was very interested in the new XFIT LYRCA technology and
particularly interested in how and when it would be translated to some
of the mass market denim brands.
The negative treatment I received by one staff member in particular,
an older women with brown hair wearing a purplish color sweater who
working the Lounge on Wednesday, September 13th in the afternoon, was
so horrific that I had to write this letter. During the course of my
time in the Lounge, I tried to ask her questions about the technology
and she either ignored me, walked away, or appeared agitated when I
asked real questions about the technology. I asked to see a pair of
the jeans and was then told me that I had to “present a business card”
in order to receive a pair of jeans (which was a lie as I had just
spoke to a friend who is an editor at magazine and who happens to be
white and thin and they gave her 3 pairs without even asking her name)
and even after I gave her a card, she didn’t think I “needed them”.
This staff member then one step further by asking me “who was going to
wear the jeans” referring to the fact that I do not wear a size 30 (I
had planned on giving the jeans away on my blog in a post describing
the power of the new technology). This comment was not only
insulting, but humiliated me in front of several of my fashion
colleagues. Apparently, I wasn’t alone in my negative experience, as
other editors and bloggers, also experienced insulting and hurtful
comments regarding their size and ability to wear the jeans. This
comments have nothing to do with our ability to write about the new
technology or about fashion in general.
I know and support the LYCRA brand, even writing about the power of
LYCRA in my bestselling book, How to Be a Budget Fashionista and
promoting the brand during my numerous television appearances. I know,
as a Midwesterner with ties to Kansas, that Invista and the Koch
company are companies of inclusion, rather than exclusion. However, I
can not, in good conscious continue my support of a brand that treats
its fans this way.
I will be writing about my negative experiences at the LYRCA Denim
Lounge on www.thebudgetfashionista.com. Because of my past support of
the LYCRA brand, I would like to give your company the chance to issue
a statement in regards to this incident. Copies of this letter will be
sent to other members of the print, television, and blogging world.
Yours in Fashion,