What: Before Mickey Mouse, there was Oswald the Lucky Rabbit. Oswald was a little-known Disney cartoon character, Walt’s first icon in fact, who was traded from Disney in 1927 and returned in 2006. Lucky Brand is the first retailer to manufacture Oswald apparel. It’s one of the first times Oswald is appearing in public in any form since 1927, and the first time he’s appearing on apparel in the USA.
What We Say: A comfortable T-shirt is great for the summer when you don’t need to dress up for anything. Pair it with jeans, shorts or a denim mini-skirt. We love the retro, grainy look to the graphic. Wearing Oswald is more unique than the tried and true Disney characters (although we still love those, too) and people will wonder who that funny rabbit on your shirt is, and is he cooler than Bugs?
Pictured: The women’s Oswald T-shirt, $44.