Style vs. Substance: David Weinberger on Fake Louis Vuitton Handbags

What’s the ugliest bag you’ve ever seen? Close your eyes, I’ll remind you. Start with an unfashionable color, add a poorly executed two-letter-combination logo and top if off with some flowers that look like clip art. Can you picture it? Need another hint? It’s also the bag on the top of your wish list.

David Weinberger on Fake Louis Vuitton Handbags

Target.com

If you live in New York, you see it everywhere. Everywhere. The subway, the elevator, and chances are, your apartment. Thousands of them line the walls and ceilings of shops down on Canal Street where you can buy movies on DVD two weeks before they hit theaters. You can buy baby turtles, Rolex watches and silk kimonos in all sizes. You can buy a $5 CD clearly labeled Jay-Z, “The Black Album,” although chances are when you hit play, it’ll be “ABBA’s Greatest Hits”.  You can buy a massage, on the street, or pose for a live portrait. And, you can buy 100% authentic Louis Vuitton replica handbags.

OK, maybe the Louis Vuitton “Alma” isn’t the ugliest bag you’ve ever seen, but it does cost over seven hundred dollars. Seven Hundred F***ing Dollars! Do people buy bags for seven hundred dollars? Why? You can buy 25 Isaac Mizrahi bags from Target for the same price and have gifts for all of your friends. They probably even hold the same amount of stuff.

“So I have this business plan. I’m going to sell leather purses at a 6,000 percent markup to rich people.”
“Cool, I’m going to do the same with coffee”
“Cool.”
“Cool.”

That conversation can never happen without branding. I know, you’re sick of branding. For the last few years, brands are all you’ve heard about. Everything’s a brand. Some experts say the brand phenomenon is fading. Some people even make fun of the word. It happened to me the other day. That’s just fine. “The New York Times”, that’s a brand. “Oprah” is a brand. I’m pretty sure “Sex and the City” is a brand. Get over it. They’re all brands and they all use branding. Louis Vuitton is a great BRAND.