Lord & Taylor Rebrands Itself

What: Kathryn’s favorite department store, Lord & Taylor, launches a major rebranding campaign featuring celebrities like Lauren Hutton and Carolyn Murphy.

What the press release says:Lord & Taylor:

Lord & Taylor has announced plans to launch a $10 million re-branding campaign this fall.  Aimed to
modernize the store’s image while celebrating its 181-year-old
heritage, this new campaign will debut in Mid-August and run through
the Holiday Season.

What I say: The Lord & Taylor on 5th Avenue in NYC continues to be my favorite department store, although the mall-based L&Ts could use a bit of help. The staff are always nice, it’s not as pretentious as Saks, and they have wonderful sales. I just hope rebranding doesn’t equal “snootification”, an increase in snooty levels of both the staff and the clothing.