What: Just in time for back to school, the apparel giant Lands’ End is launching a brand new line of eco-friendly backpacks, messenger bags, and lunch boxes. Designed with recycled fabric made from discarded plastic bottles, the six-product collection ranges in price from $24.50—for the eco-friendly tote—to $129.50—for the all-in-one with wheels.

What They Say:
“At Lands’ End, we always look for ways to develop new and innovative products that our customers will value and appreciate,” says Shannon Lelouch, director of product development at Lands’ End. “The new Eco-friendly collection offers a perfect combination of green innovation, performance and functionality. It’s a great green choice for any age.”

What We Say: We’re not surprised that Lands’ End has created an eco-friendly backpack line—we’re just surprised they didn’t do it sooner. These bags may not be the most fashion-forward looks we’ve ever seen, but when it comes to Lands’ End we know they’re built to last, which is probably the most important thing anyways when it comes to hauling around laptops and books.