The latest entrant in the celebrity-turned-designer is breast cancer survivor and Chelsea boy favorite, Kylie Minogue. The Australian pop star is designing (ummm, yeah) the limited edition “H&M Loves Kylie” swimwear line for H&M that will be in stores in mid May.
H&M Loves Kylie Swimwear Line
From the press release:
This concise beachwear perfectly mirrors Kylie’s relaxed fun-loving demeanor, as well as her show-stopping stage persona in a line that unites simple throw- on casual with glistening glamour. Think shimmering silver bikinis, vibrant water-inspired aqua blue and green swirl-print towels, bags and sarongs as well as slip-on smock tops and billowy peasant skirts. In homage to beach living, the beachwear line is built around a swirling water-inspired aqua blue and green print, which appears on fluffy towels, crisp cotton-voile smock tops, the retro-cute halter neck bikini and costume as well as on a silk head scarf that doubles as a belt and a high-tech nylon beach bag that folds down into a smart silver wallet-shape.
While, I’m TIRED of the celebrity-turned-designer trend, for some reason this line is actually starting to grow on me like that one Kylie Minogue song they use in those Bally Fitness club commercials (“La, La, La… lalalaaala”). I actually like Kylie’s style (or least what her stylist does with her) and I loved her bold battle with breast cancer. Furthermore, the price points of the line are great ($24.50 for a swimsuit, $19.90 for a sarong, etc) making it quite comparable to the highly touted Patrick Robinson swimwear line for Target’s Go International. Plus 10% of the money spent on this beachwear line will be donated to WaterAid. The international charity WaterAid is dedicated to the provision of safe domestic water, sanitation and hygiene education to the world’s poorest people.
Yea or Nay: The H&M Loves Kylie Swimwear Line?